As Heavin said, it took years of “walking through the desert,” before they were able to see any real profit, but being passionate about finding better ways to educate people using online tools, and taking into account the modalities of learning — being intimately familiar with their user or target customer — can lead to a positive result.
— Smart Education: How Lynda.com Hit $70M In Revenue Without A Penny From Investors | TechCrunch